Creative QR Code Marketing

Example QR Code for GrowDirectBookings.com

What is a QR Code?

A QR code works like a barcode at a store. It is a scannable image that can be read by your smartphone’s camera. Once it’s scanned, your phone will interpret the information and translate it into something we humans can actually understand.

QR codes, or Quick Response codes, have been gaining massive popularity recently. This is especially true now that restaurants and stores have had to find alternatives for hard copy menus and traditional sales. Marketers are also finding alternatives to standard marketing.

What are QR Codes used for?

QR codes are an excellent way to reach your audience with minimal friction. Marketers have used them on magazines, billboards, web pages, and many other marketing materials. QR codes create engagement and interaction with your customers through their mobile phones.

This incredibly sustainable marketing tactic allows your business to send information directly to your customer. There is virtually no interference between your QR code, their phone, and the information you want to convey.

QR Code Examples

QR codes can be used to dial your businesses’ phone number, download an app, direct customers to your landing page, send a message, send an email, send customers to social media pages, and for promotional campaigns.

Creative Marketing infographic with 7 uses for QR codes.

15 more ways to get creative with dynamic QR codes from JOTURL:

1. Business Cards
2. Menus
3. Video Games
4. Advertising Banner
5. Food and Desserts
6. Tattoos
7. Newspapers
8. T-Shirts
9. PDF Pages
10. Box Tracking
11. Commercials on TV
12. Coupon and discount
13. Billboards
14. Vehicles
15. Inside your blog articles

Some Potential Downsides:

• They might seem spammy
• Not everyone has a QR reader
• Limits communication between you and your customer

Why You Should Use Them

The pandemic has created massive success for touchless technologies. QR codes are leading the pack by, well, a lot. Now, more than ever, people are used to QR codes and know how to use them.

Over the past two years, QR Code usage by household has gone up by nearly 2 million, according to Statista. With more and more people owning smartphones and getting used to scanning a QR Code, every marketer should look to incorporate these powerful little squares in their marketing.

QR Code Usage by household (Statista)

Personalize Your QR Codes

You can also personalize QR codes to include your logo or change the background of the code like the examples below…

Originally published at https://growdirectbookings.com.